Competition is very high in the eCommerce industry especially for Retailers who are vying for attention and trying to sell their Products in Online Marketplaces like Amazon, Flipkart, etc. Brand Building is the only way through which retailers can cut through the competition and sell their products. Whether you are a new player or an established brand, consistent investment in Brand Building exercise is of imperative importance.
Gone are the days when Branding was all about Company Logo, Banner, etc. In today’s times, Branding has become complex in the digital space. An eCommerce website goes a long way in branding your business and helps you to stand out in the competitive market.
A retailer needs to understand that if his product is simply lying in the online Marketplace and is not supported by a well-developed eCommerce Platform then he won’t get repeat customers. Besides that he will always face tough competition on account of pricing as there will always be some new player who will sell the same product at a lower price and customers would simply forget his product and start buying the new one. Branding is all about winning customer loyalty. It is all about making the customer remember you so that he comes back to you.
An eCommerce website can help in the below-mentioned ways to uplift your brand image:
An eCommerce Platform with social media widgets that allow connectivity to popular Social Media Channels like Facebook, Linkedin, Instagram, etc. is a great way of sharing your content and being in front of your customers all the time. According to statistics, 74% of customers buying decisions are influenced by Social Media. Small businesses can derive lots of benefits from Social Media.
An eCommerce website that is search engine optimized and contains the Meta Tags, Keywords and Phrases relevant to your business will help your Brand appear in Online Search Results more effectively. Search results that appear on the top list on Google or any other search engines are considered more authentic and can further accelerate the online selling of products.
Retailers can show their product expertise by publishing articles in the Blog section of their eCommerce website. Apart from articles they can also publish other relevant content related to their products and position themselves as pioneers, market leaders or subject matter experts as per their branding strategy.
When a customer visits an eCommerce website and subscribes to the newsletter, it gives an advantage to the retailer to send notifications about new products, exciting offers, shopping deals to his customers periodically. It is another way of being in front of the customers and creating recall value.
An eCommerce Platform forms the core as far as effective Brand Building and Brand Management for retailers are concerned. It is advised that retailers go for the right eCommerce Software Solution which has all the branding related functions as mentioned above. It would depend on the retailer and the eCommerce Solution Provider as to how smartly they can build and use the platform for branding needs.