As per the latest update from Google, it will now access the mobile version of the website first for indexing purposes. If there is no mobile version available then the desktop version would be considered.
A large number of users have started accessing ecommerce websites through their mobile phones. This means that purchasing through the mobile phone is on the rise and m-commerce is likely to take over the current e-commerce scenario.
The mobile indexing update invariably means that all the Ecommerce websites would need to be mobile responsive. Earlier, a mobile responsive ecommerce Website was only relevant in terms of the m-commerce factor but now its importance has increased manifold due to the mobile indexing update by Google.
A retailer’s ecommerce solution provider would first need to analyze the nature of his business and check where he is getting the maximum traffic from. Despite the rising m-commerce, a retailer might be getting more traffic from desktops rather than mobile devices. In that case, the retailer needs not to do anything immediately but still, it is advisable to keep an eye on the emerging trend and its effect on the business.
Those retailers who are seeing rising traffic from mobile phones or who already have a higher number of visitors from mobiles compared to desktops need to go for ecommerce solutions that provide mobile responsive websites.
If you are in the retail business and you are not too technical then you can still manage by keeping the below- mentioned tips in mind.
1. What is the difference between Mobile Indexing and Mobile Responsive?
Mobile Indexing is an update by Google. Mobile responsive is a type of website that is optimized to work on a mobile device.
2. What will be the cost of a Mobile Responsive Ecommerce Website?
The pricing would depend on a large number of factors related to your retail business.
3. Does no mobile site mean no indexation?
Google will also index desktop websites. Priority would be given to mobile-optimized sites over a desktop one.
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