Customer Relationship Management (CRM)


CRM empowers a business to develop its relationship with customers. Establishing good connections and monitoring prospects and clients are vital for customer retention and should be the core of a CRM’s capability. CRM is a managerial tool used by businesses for managing and acquiring customers. CRM framework helps in maintaining all your business relationships by recording communications with clients and potential clients. The main objective of CRM is to improve business connections.

A CRM framework encourages businesses to remain associated with customers to increase business productivity. CRM software has emerged as the best alternative to oversee client data. CRM accumulates client information from various channels. It stores data about customer’s history and preferences. It helps companies to better understand customer data.

Some companies treat CRM either as technology, strategy or process.

  • As a technology that helps to record, store, and analyze customer data.
  • As a strategy about how to maintain relationships with customers.
  • As a process or rather an ongoing process that businesses should follow to build relationships with their customers.

CRM gives a 360-degree view of your customers. Once all the important information of your customer is recorded in your CRM then it becomes easy to analyze every customer’s preferences and tailor the services according to the customer behavior. The analytics capability of CRM can also be used to improve customer interactions.

A CRM dashboard helps you to see everything in one spot. It is ideal for retailers to have a straightforward, adaptable dashboard that can show the client’s history, the status of their requests, any critical customer care issues, etc.

Different business departments that benefit from using CRM are:

Sales Department

Sales managers can record information about the progress of the sales team in accomplishing their business goals. Sales teams are benefitted by diminished administration work and a deeper study about customers. They also get a chance to invest more energy into selling and save time and efforts related to updating and managing information.

Marketing Team

A marketing team can plan marketing activities as per the insights provided by a CRM. Teams get a clear picture of the entire customer journey right from the inquiry through to deal.

Customer Service

Customer service representatives can respond to customer queries effectively no matter which platform a customer uses. For example, a customer might bring up an issue through an online website and then change to phone but a customer representative can have all customer data precisely arranged in a CRM so that they can respond to queries efficiently and proactively. Information about the customer’s previous interactions has to be on tap and the customer support staff would need a CRM to use it properly.




The omnichannel approach is about viewing the business from a customer’s perspective. It empowers a customer to hop from one channel to another during a single transaction.
It helps to utilize gathered and arranged customer information to market products to particular customers based on exceptionally specific criteria, recognize shared belief for salespeople and speed up the process of customer service regardless of the channel on which the solicitation starts or how it’s continued.

Customers may want to purchase through their mobile phones or from offline stores expecting a similar experience across all touchpoints with your business. Customers can check online whether the product is available at the nearby store and can place an order online and pick up the item at a chosen location.

An omnichannel CRM is well connected across all the channels so that it can track and store customer information regardless of which channel it is coming from. With the help of an omnichannel CRM solution, businesses can send personalized email messages and run campaigns using data from customer records. This will increase customer engagement with your brand and boost productivity.


Human Resource Management System (HRMS)

HRMS is considered to be a modern approach and most of the companies have adopted HRMS to automate their HR tasks. Functions of the HR department include recruitment, payroll, storage, and managing human resource data. These processes can be automated into HRMS software systems improving the operational efficiency of the HR department. HRMS is a mix of frameworks and procedures that interface human asset and information technology through software within an organization. An HRMS can reform a work environment by combining all the human resource management activities into one package.

The HRMS systems can help with:


HRMS dives deep into the administration of the recruitment process. It takes into account the promotion of various job openings on different job portals and later filtering the candidates and scheduling the interviews. Some systems are also used for the training and development of candidates and aligning them into a correct position to determine the best outcomes.

Collecting, Storing and Assessing Employee Details

The information of employees is highly critical. The data put in an HRMS is profoundly delicate, including exclusive organization information and volumes of individual data about employees. It is fundamental for organizations to pick up a solution that uses a strategy of secure transmission such as SSL which encodes the information as it transmits over the web.

Maintaining Daily Attendance

HRMS can help record the attendance of the employees.

Directing Payroll

Payroll calculation is the most hectic task for any organization with a large headcount. HRMS assists in the seamless calculation of payroll and there is no possibility of any mistake as everything is automated in this system.

An Omnichannel Solution can not be complete without a CRM and HRMS in place.

The Omnichannel Solution helps to sustain customer relationships across different channels. To serve its customers across all channels, an organization needs efficient workforce management at the back end. Nevertheless, the inclusion of HRMS can enable efficient management of employees.


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